“Build it and they will come…” vs. “Build it the smart way…”

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Helen Titus, Marketing Director, Digital Capture Solutions, Carestream

We have been pretty vocal about the fact that we developed the newest addition to our DRX family of products—the DRX-Revolution Mobile X-ray System—based on the direct and early involvement of a broad range of radiology professionals. With the R&D experts we have on our diverse team; the slew of patents we have for advances in medical imaging hardware and software; and the proven track record we have with customers in 170 countries around the world—I’m pretty sure we could have just built this system in our lab on our own and done a pretty good job at it. But it probably would have been nowhere near the huge success it has been with customers if we built it just because we knew we could.

Our DRX family has been a hit because we really listened. We didn’t just say we listened—we listened long and hard to what the radiology profession wanted to improve in the way people worked while making a real difference in patient care. It is because we take our “voice of the customer” approach seriously that our DRX family has set new benchmarks for imaging techniques that provide better visualization of anatomy, rapid wireless communication, and improvements in staff productivity and physician satisfaction.

In fact, I had  a nice surprise that brought a smile to my face when I saw one of our DRX systems included in an episode of NBC’s “The Biggest Loser” just last week (click on the picture below to watch the episode, with the DRX-Revolution viewable at the 35:17 mark). It made me think how far we have come and it is our customers who got us there.