Carestream Brand Guidelines

Tradeshows and events allow customers to experience Carestream products in an enriching, multi-dimensional way. Tradeshow environments provide an excellent opportunity to engage customers through a variety of media, such as product demonstrations, multimedia presentations, dimensional signage, personal interactions and more. When all of these elements work in concert to engage and inform in a friendly, helpful way, our messaging efforts are more likely to reach their target. This, in turn, creates a powerful brand experience that resonates with customers long after the event has ended.

Large-Scale Tradeshow Environments

Large-scale tradeshow environments allow Carestream to make a bold statement that clearly announces the company’s presence. There are several components that go into creating a large-scale tradeshow, including:

Primary Branding

The primary tradeshow header at the highest level should always feature the Carestream Masterbrand Mark towards the top of the booth structure for brand visability.

Solid-Construciton Walls

Often used as storage closets or conference rooms, solid walls are an ideal space for bold, humanistic imagery and branded graphics.

Product Areas

Interactive demo stations are often used for more intimate customer presentation areas. The use of translucent fabric supports bold, yet simple, branded messaging and creates an open floor plan – allowing customers to experience the entire booth without feeling confined.

Fabric Scrims

Large, translucent fabric scrims are used to section off areas – creating a more intimate space for product demostrations. All scrims are translucent to create an open sight line across the entire booth.

Note

A reference library of completed tradeshow environments can be found on the Carestream Digital Asset Management site.

Small and Mid-Size Tradeshow Environments

Small and mid-sized tradeshow environments may be tight on space, but a bold statement can still be made. The components that make up these booths are similar to those of larger shows, but the key is optimal flexibility – allowing components to be repurposed across different venues throughout the year.

These events can range from offering just enough room for a folding table and pull-up banner, up to a 10’ x 20‘ booth. The visual design of these smaller events is similar to those of larger shows.

All fabric scrims used in tradeshow environments should be made using translucent fabric – to maintain an open sight line. This allows customers to visually experience the entire booth without feeling confined.